A marketing dictionary for business owners in the Philippines
Agencies talk in abbreviations, and it is hard to question a proposal you only half understand. Every term here gets one page, in plain English, with what it means for your business.
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Now do something with the words
The dictionary explains what a term means. These guides walk through the job itself, step by step, for owners doing it themselves.
How to start an ecommerce business: from chat orders to a store you own
How to open an online store, step by step, for Philippine businesses already taking orders by chat. Starting with what the international guides get wrong.
Read moreSEO tips for beginners: your first seven steps
A step by step SEO guide for Philippine business owners with no agency. Seven things you can do yourself, in the order that actually matters.
Read moreHow to do keyword research for free: six steps, no paid tools
A step by step method for finding the words your customers actually type, using only the tools Google gives away. Written for Philippine business owners with no software budget.
Read moreOne dictionary, gathered from the work itself.
Every word here is one our specialists meet in real projects, across search, advertising, web development, design and tracking. It is collected in one place rather than copied from another glossary, and each term is explained the way it matters to a business owner rather than to another agency.
