Google Business Profile and local SEO in the Philippines
Your profile is the first thing a customer sees and usually the last thing anyone updates. We verify it, fill in every field Google offers, and keep it alive with posts, photos and reviews month after month.
Most profiles are set up once and left alone.
A Google Business Profile is free, which is exactly why it gets treated as paperwork. Somebody claims it during the first week of the business, picks a category from the dropdown, uploads four photos from a phone, and never opens it again. Google then decides what you offer, when you are open and how much attention you deserve, from a page you have not looked at in three years.
The category decides which searches you exist in
Your primary category is the single field that decides which searches your profile is eligible for at all. A restaurant filed as Restaurant misses food delivery. A supplier filed as Store misses the trade searches. It takes one minute to change and almost nobody checks it.
Stale details cost you the customer at the last step
Holy Week, All Saints, a barangay fiesta, a typhoon closure. If the hours on your profile disagree with your gate, the customer who drove there writes about it in a review, and the next person reads that review before they call.
Unverified and suspended profiles are common here
Home-based and service-area businesses trip Google's verification rules constantly, and a suspended profile disappears from the map with no email explaining why. Getting it back means working through the reinstatement procedure.
Get verified, fill it in, then keep it running.
Getting onto the map is a one-off. Filling the profile in takes a few weeks. Giving Google a reason to keep showing you is the part that never stops.
Verification, including the awkward cases.
Before anything else, the profile has to be verifiably yours. We handle the video verification Google now asks most Philippine businesses for, and we set up service-area businesses correctly so a home address stays hidden while the coverage area still works.
- Video verification prepared and walked through with you
- Service-area setup for home-based and mobile businesses
- Duplicate and abandoned listings found, claimed and merged
- Reinstatement filed properly if the profile has been suspended
Treat the profile like a shopfront.
Google gives you far more room than most owners use: services with descriptions, products with prices, attributes, opening hours per day, a booking link, questions you are allowed to answer yourself. We fill the room, because a customer comparing two profiles picks the fuller one.
- Primary and secondary categories chosen against real search data
- Every service and product listed with its own description
- Photos organised by type, with new ones added monthly
- The questions customers ask, asked and answered on the profile
A review habit that survives a busy month.
Reviews arrive when somebody asks for them and stop the week nobody does. We build the asking into how your business already closes a job, so it keeps running when the office gets busy, and every review gets a reply in your own voice.
- A request that goes out at the moment the customer is happiest
- Replies written for every review, including the difficult ones
- Nothing filtered, gated or bought, which is what gets profiles pulled
- Recurring reviewers and staff mentions used in your favour
Where the work actually happens.
The screens we open most often once a campaign is running.
Google Business Profile
Your business · Metro Manila
0%
optimised
Categories
needs attention
Photos
needs attention
Hours
needs attention
Post this week
needs attention
Reviews this month
needs attention
Illustration. Not a client result.
Every field Google offers, filled in.
Categories, services, photos, weekly posts, answered questions. Google reads completeness as a signal that the business is genuinely open, and a customer comparing two profiles reads it the same way.
Generic Builders
Competitor Carpentry
Your business
Illustration. Not a client result.
Movement on the map, tracked by search and by area.
Position is measured per keyword and per part of the city, because a profile can sit first in Mandaue and eleventh two barangays away. Illustration of how a climb looks, not a client result.
Citation cleanup
Name, address and contact details corrected across every directory that matters.
Before
58% match
After
100% match
One version of your details, everywhere.
Old branches, a previous unit number, a landline nobody answers. Google cross-checks your profile against what the rest of the web says, so the contradictions get found and corrected first.
The whole profile, handled monthly.
One engagement covers the setup work and the upkeep. Nothing on this list is invoiced separately.
Claim and verification
We claim the profile, take it through verification, and get you back on the map if it has been suspended.
Category research
Primary and secondary categories chosen against what your competitors rank under and what customers actually type.
Full profile build-out
Services, products, attributes, hours, holiday hours, booking links and a description written for your business.
Photo programme
A monthly batch of photos by type, geotagged and captioned, so the profile never looks abandoned.
Weekly posts
Offers, updates and events published on the profile in English, so there is always something dated within the last seven days.
Review generation and replies
A request built into how you finish a job, and a written reply on every review that arrives.
Local listing cleanup
Your name, address and details corrected across the Philippine directories and map services Google cross-references.
Reporting you can read
Calls, direction requests, messages and searches, with the position per keyword and per area, in plain language.
Four weeks to set up, then it is upkeep.
Almost all the effort lands in the first month. What follows is regular attention, which is a smaller and much duller job.
Access and audit
You give us manager access, we go through every field, find the duplicate listings, and tell you which of them are helping and which are competing with you.
Week 1Verify and correct
Verification is handled, duplicates are merged, categories are changed and the details are made to agree with everything else on the web.
Weeks 1 to 3Build the profile out
Services, products, photos, hours, questions and the first posts go live. This is the point where the profile stops looking like a placeholder.
Weeks 3 to 4Keep it running
Weekly posts, monthly photos, review requests and replies, and a report showing what moved.
Every month afterSix reasons to hand us the login.
You get a name and an inbox that answers
Nicklas Dyrmose leads SEO at Siite and is the person your profile is assigned to. You email him, he answers. The same person is still there in month eight.
Fifteen years of crowded local markets
Siite has grown local businesses in Denmark, where three competitors in one small town fight over the same three map positions. That is the same problem as Cebu City, at a smaller scale.
We tell you the timeline before you pay
How long this takes depends on how many businesses in your category are already doing it well near you. You get that assessment in writing before anything is agreed, including when it is not worth doing.
The upkeep is the part you are paying for
Most agencies bill a one-off optimisation and hand the profile back. The optimisation is a month of work. The position comes from the eleven months after it.
Nothing that risks the listing
No review gating, no keyword-stuffed business name, no fake address. Those work briefly and then cost you the profile, and getting it back takes longer than doing it properly.
The rest of the channel is in the same building
The website, the tracking and the ads are built by the same team, so what the profile promises and what the landing page says do not contradict each other.
What owners ask before handing over the profile.
Last reviewed: August 2026
The questions that come up most often in first conversations with Philippine business owners.
Words from the profile, explained.
Three entries from our marketing dictionary, written in plain English.
What to pair with your profile
The profile covers the searches Google puts a map on. These three cover what happens on either side of that.
SEO for the searches without a map
The profile wins the searches with a map attached. Most of what people type has no map at all, and those results are won with pages, content and links. The two are usually run together.
Read moreSomewhere to send the click
A complete profile gets you the tap. What loads next decides whether they message you. If the page is slow on mobile data or the contact button is below three screens of text, the profile did its job and the site undid it.
Read moreProof the calls came from the map
Profile views are not enquiries. With tracking in place you can see which searches led to a call and which ones only led to a look, which is what tells you whether this is worth continuing.
Read moreThe people in your profile every week.
Nicklas Dyrmose leads SEO at Siite, with citation specialists and writers on the review replies and the weekly posts. You know their names, and they are the ones who reply.
